- Takes pictures up to 12MP
- Shoots hi-definition video at 1080p
- Waterproof to 196 feet deep
- Weighs only 2.6 ounces
- Has built in wifi
Needless to say, this is one badass camera.
Most people strap the camera to their helmet, bike, snowboard, skis, or anything they want to pretty much while they're doing the things they love the most. The reason I chose this product to write about was the advertisement or teaser video they released the go along with the release of the HERO3. If you haven't seen the video here's the link to check it out GoPro HERO3 Video
I think this video was a great piece of creative that the GoPro team put together. The people that use GoPro are extreme and daring. They really enjoy going places that others can't and love what they do. This video effectively shows all the features and benefits that the product brings and is not biased towards one activity or another. The video does a good job at showing all the various places the camera can mounted from helmets, chests, skis, surfboards, and bikes. It's a bit longer than usual video at 5 minutes but during that 5 minutes it's packed with action shots from all around the globe and people doing things I didn't know were possible. By going out and actually shooting the video in the teaser video with the GoPro with all these different viewing angles and points of view, it adds a ton of credibility and character to the video and the company.
Another effective thing they accomplished was the media they chose to launch this video over. They didn't choose a TV commercial or radio advertisement, they chose what most of their target will like and be able to see. By putting it on youtube, it allows people to share it with their friends, watch it virtually anywhere, post it to twitter or facebook, and comment on it. The target market here is big on sharing what they feel and do on the internet, hence why they would want to buy a GoPro in the first place, which is why youtube is perfect.
I don't do half of the things that are in the video but it gets me excited to go snowboard, wakeboard, and waterski just from watching it. It even makes me want to go do the things I am terrified to do just because how cool it looks in this video. Everything from the exciting stunts to even the smallest details such as the music is right in line with GoPro's brand image.
I think I might actually ask for one for Christmas now.
I think this video was a great piece of creative that the GoPro team put together. The people that use GoPro are extreme and daring. They really enjoy going places that others can't and love what they do. This video effectively shows all the features and benefits that the product brings and is not biased towards one activity or another. The video does a good job at showing all the various places the camera can mounted from helmets, chests, skis, surfboards, and bikes. It's a bit longer than usual video at 5 minutes but during that 5 minutes it's packed with action shots from all around the globe and people doing things I didn't know were possible. By going out and actually shooting the video in the teaser video with the GoPro with all these different viewing angles and points of view, it adds a ton of credibility and character to the video and the company.
Another effective thing they accomplished was the media they chose to launch this video over. They didn't choose a TV commercial or radio advertisement, they chose what most of their target will like and be able to see. By putting it on youtube, it allows people to share it with their friends, watch it virtually anywhere, post it to twitter or facebook, and comment on it. The target market here is big on sharing what they feel and do on the internet, hence why they would want to buy a GoPro in the first place, which is why youtube is perfect.
I don't do half of the things that are in the video but it gets me excited to go snowboard, wakeboard, and waterski just from watching it. It even makes me want to go do the things I am terrified to do just because how cool it looks in this video. Everything from the exciting stunts to even the smallest details such as the music is right in line with GoPro's brand image.
I think I might actually ask for one for Christmas now.
No comments:
Post a Comment