Today in class was the first day of group presentations and I just wanted to write a little bit about them. It was interesting how each and every group approached presentation day. Granted each set of groups had a different creative brief to go off of, but overall, each group had the same goal in mind.
I found it interesting how many groups only did print ads and put little to no effort into the presentations. I know that as a class I should expect some straglers and clear winners, but it seemed like some groups didn't do very much, now I could be completely wrong, and in that case I'll look like an ass, but then again this is just my observation and I'm not grading it.
There was one group in particular that did a good job today. One group used a story board to imitate a commercial they would create between a mom and son mirroring a western duel from the old times over what to pack for lunch before school. I thought this was a very good piece of creative. It appeals to the mom because it's entertaining and still projects the benefits of the fruit over a candy or quick snack alternative. At the same time, it could also be very appealing to the child because it's a funny kind of silly commercial of a mom and son fighting over what goes into their lunch box. But that's why it's funny. Because every kid remembers arguing, and frequently crying, don't act like you didn't cry, with your mom between the chips and the apple.
Overall I thought it was a decent first day of presentations and am looking forward to see what the other groups come up with for Uniqlo.
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