Earl Cox - The Martin Agency - Speaker Prep

Earl Cox from The Martin Agency was supposed to come speak to us in class last week but ended up not being able to make it due to an important meeting that had popped up last minute.  Any which way, I decided to learn a little bit more about him.

Earl Cox attended Virginia Tech and got his undergraduate degree in communication then went down interstate 81 a while and got his masters at UVA.  I hope he wasn't corrupted by the other wahoos to start wearing suits to football games and copying their state rivals lunch pail defense way.  Earl now works at The Martin Agency which is a widely known and respected company.  They work with recognizable companies such as GEICO, Pizza Hut, Hanes, and Wal-Mart on a regular basis.

The overall brand perception seems to be pretty solid.  I looked at their twitter page and facebook page and they seem to do just what they're supposed to do with these websites.  They post pictures of giving back to the community and updates on work, ect.  I don't think they have a problem in that category.

I think a strategic issue they still might be facing is getting the Norwegian Cruise line brand name back to where it was before the most recent crash/incident.  It must be tough to try and help a company overcome an event that was heard around the world with such negative connotation.  

I would ask Earl how they combated that problem of the crash and how they changed up advertising and the work they did for Norwegian after the incident.

I would also ask Earl what his most challenging thing to work on has been and how he worked through it.