Later today Chris Shumaker from Publisis will be coming to
speak in my advertising class. I got the
privilege to hear him speak last semester as well in my marketing
communications class. He actually went
to Virginia Tech and received a degree in marketing. It’s pretty cool to have someone who’s been
successful come back and speak to my class that literally might’ve been sitting
in the same seats as I do on a daily basis.
He works for the company Publisis and works with many large clients such
as BMW, Aflac, and P&G…I wonder if he’s ever met my uncle, Bob McDonald?
That would be a small world right there.
One strategic issue they might be facing is the pressure
from P&G to keep producing great advertisements. Recently, P&G has been under fire from
shareholders and a few board members for a consistent decline in stock prices
and a decline in sales across the fiscal year.
Since P&G has the ultimate pressure, the pressure of upset
shareholders that will take their money elsewhere if the stock price doesn’t recover,
I could see how they would be placing heavy emphasis on advertising.
I have a few questions for him:
- Is it difficult when working with a large company like P&G to create advertisements/campaigns that don’t conflict with other products also owned by P&G?
- How hard is it relative to other products to create a campaign strategy for a hotel vs. a regular consumer product?
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