I had the pleasure of listening to Julie speak last semester in my marketing comm class and look forward to seeing her again, even though she didn't choose my team's project! ha! I got to interact with her a lot last semester while doing the Burt's Bee's project for her, I even found out she took my dad's class when she went here to VT while getting her Marketing degree. Small world yet again.
I think a strategic issue they're facing right now is still brand awareness and the lack of consumer confidence in their product. Many people like Burt's Bees but not because it's an effective lip balm, but because it's "cool" and they like "top of the line products." And yes, did you notice I didn't say Chapstick? That's one of Julie's pet peeves BTW, just in case you were wondering. And yes, she will get offended if you say it around her when referring to Burt's Bees.
Questions for Julie:
What did everyone back at Burt's Bee's think of our projects last semester?
Did any of them get selected and actually implemented?
-Bees fo life
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