I saw this ad the other day in a magazine and thought it would be a good ad to critique. I personally have a GoPro and think they're awesome but I'm not so impressed by this ad. I think that it has too many words on it and not enough pictures that align with their brand.
Challenge: To get people to buy more of their cameras
Objective: They want their target consumer to feel like with this camera they can go anywhere and do anything while capturing it all on video or with a picture.
Target: Their target is any person that enjoys doing action sports or hobbies and living life enthusiastically and exciting. This person enjoys sports such as skiing, biking, snowboarding, hiking, fishing, pretty much any sport/hobby that could put a normal camera in danger. This person likes to capture every moment and show them to their friends.
Insight: I want to document everyplace I've been and every cool trick I do, but I need a camera that will survive tough times.
SMP: The camera that see's what you see no matter what
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