Speaker Prep - Steve Grant of Modea

1. A strategic issue the company is facing is how to compete with larger agencies.  Being in the town of Blacksburg, their budget is much smaller and their new hires are much younger, making it even more difficult to compete for the same clients
2. The current customer perceptions of Modea are awesome.  I always hear and see (via twitter and facebook) people talking about how they wish they worked at Modea after having interacted with a current employee.  I have also seen many people comment on the culture of Modea and say things like “I wish my workplace was like them.” 
3. My question is for Steve Grant: How do you handle a situation when you come to a roadblock in building a creative brief?  For example, if you can’t come up with an idea that inspires the creative team, how do you get past that mental block so to speak?